Design and the attention economy

It’s now clear that designers and entrepreneurs need a new code of conduct, an ethical guide able to work as a reference for the development of new products and services and to integrate more human-centered design practices into their workflows. According to a blog from Salesforce,the tech world is trying to escape the blame of a growing number of customers on privacy and screen addiction issues, the design community is becoming more fragmented and opinionated about these topics. The distinction between good and bad designers is becoming clearer and clearer.

Design(ers) conflict of interest

Our society has blurred the boundaries between individuals and businesses. Designers, gatekeepers of users’ needs and desires, are increasingly challenged with business briefs and constraints. Many of the designers and entrepreneurs I meet and interview are concerned about keeping their career positions or businesses alive and thriving, while social responsibility and authentic user-centered practices are left behind or completely disregarded.

Froog is Frugal Innovation

Froog is a research investigating the intersection of frugal innovation and design.

Froog is debating why we design things and how we can do good with less.

Froog is collecting ideas and useful informations about Sustainable Design Thinking.

Froog is open to anyone interested in sharing their thoughts and ideas about creative and entrepreneurial experiences.



I’m  currently curating this blog and collecting informations about alternative design methods and frugal designers and entrepreneurs.
Please Help! Send me an email with a useful info, links, or names. Thanks!



Keep in touch with the project by adding yourself to the list of contributors and friends who are interested in sharing their thoughts. You can insert your email here below.



If you like to participate to the group Froog’s research results will be shared with you. Questionnaires will be redacted down the way.



Thanks for tuning in!