It’s now clear that designers and entrepreneurs need a new code of conduct, an ethical guide able to work as a reference for the development of new products and services and to integrate more human-centered design practices into their workflows. While the tech world is trying to escape the blame of a growing number of customers on privacy and screen addiction issues, the design community is becoming more fragmented and opinionated about these topics. The distinction between good and bad designers is becoming clearer and clearer.